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LMCNI - The Truth about beef.

Client: Genesis Advertising

Type: TV commercial

Distribution: Broadcast and Online.

‘The Truth about Beef’ campaign was produced by Honcho Media, providing a suite of advertising assets which included TV commercials that aimed to entice the viewer towards more detailed recipe and information videos.

We followed chef James Devine on his journey to find out the truth a out beef, while also learning some tasty recipes along the way!

This campaign was produced over the course of the Covid-19 Pandemic which meant we had to conform to the strictest guidelines, ensuring the safety of our cast and crew. We also had contingency plans that ensured the production could still be completed in the event that there was a Covid outbreak within the cast/crew.